Uncle Wisenheimer’s
Funny Bones

Directive: Develop and implement creative and marketing strategy for the introduction of a new product.

ioCreative’s Solution: Think big and start small: Identify a niche and own it through the creation of a compelling new brand. Begin by understanding the relationship between people and dogs. Explore a strategy based not on product, but on the experience the product provides. Never lose sight of the fact that the person who buys the dog snack has also performed a trick and deserves to be rewarded as well (although not with a dog biscuit).

Services included consulting and branding direction, creative concept, copywriting, illustration, graphic design, packaging and point-of-purchase display design.