Marketing Audits
Before you can embark on a major campaign to increase click-through rates, conversions and sales, you have to have a sense of where you are in the marketplace. Who are your competitors? How do you rank? How are you communicating? How well are you articulating your brand, your offers and your value? Which technologies are working well for you and which are not? We have a metrics-based approach to our research, implementation and testing that helps us determine where you are currently, what needs to happen next, and how we will gauge success.
- Strategy review
- Content & Design Review
- Prioritized list of keywords with search volumes and competition levels
- Competitive analysis
- Technology review
Site Design
We're building amazing sites for local clients and we have a track record of reaching the right audience, accomplishing high numbers of conversions and landing sales.
Our team has focused on web design since the day we opened. Our current excitement stems from a new process we've developed over the past few eighteen months as we pursue key client metrics and successes.
Where we've always been focused on design principles, we weren't always focused on our clients sales and everything we could do with our websites to improve things along the sales funnel. We now do a much better job of integrating our client's strategic vision, branding, design, sales focus and technology needs.
We built our own custom content management systems for many years, beginning back in 2001 or 2002. Starting in 2006 we focused heavily on WordPress as the primary CMS used in client sites. In late 2010 we reached a point where we had outgrown WordPress in a number of critical ways and we began our conversion to Drupal, a very robust content management system.
We're proud to now base the majority of our websites on Drupal 7. While Drupal is a sophisticated tool that requires extensive expertise to fully utilize, in the hands of an expert it is second to none for building beautiful, feature-rich interactive sites.
Managed Direct Advertising and Search Engine Marketing (SEM)
We help companies select the right path for advertising success. Whether it's converting over wasted print ad dollars to Google AdWords or Facebook advertising, or choosing to stay with a great print publication that still works, we try to match our customers to advertising channels that will deliver the highest number of targeted impressions to their audience, the greatest number of actions or the highest number of clicks.
As print advertising began to fail in the market place we often joked that we weren’t really an ad agency, since we didn’t see the result we felt our customers deserved for their investment. The past few years of success with online advertising has given us a path that we're pleased to recommend to clients. Return On Investment from search engine marketing (SEM) through Google Adwords or Google Adwords Express, compelling graphic, video or text ads on the Google Display Network, and Facebook advertising campaigns has demonstrated a path forward with options and opportunities for most businesses.
- Google search advertising and other search advertising (SEM)
- Google display advertising and other display advertising
- Facebook Advertising
Success story: A key client recently asked us to reexamine the work performed by a national agency. We were tasked with increasing conversions by 25%. We’ve seen as much as a 400% increase for the past five months.
Success story: We recently compared 6000 ad impressions in a national magazine to 8,000,000 targeted impressions through Facebook (same price over the month) and found that we’d received 4,051 click-throughs to our website from the Facebook ads. The difference is staggering.
If you’re still spending on print advertising, it’s time to run head-to-head tests and see the difference. Try our Managed Direct Advertising program for 90 days and FIRE US if you don’t see strong improvements in the form of website traffic, conversions and sales.
Conversion Optimization
Conversion Rate Optimization is the process of improving content, page flow, landing pages design, and site architecture in order to increase the percentage of site visitors that become customers. As Google has refocused that market on the need to have great content, we’re heading back to a world where good writing is rewarded.
We can study the information procured in your marketing audit and improve your copywriting, landing pages, page flow, calls to action, and design in order to help you convert more site visitors into customers. As one of the few agencies in Washington equipped to accurately examine Google Analytics and perform A/B Testing and Multivariate testing to accurately examine our work and seek the right choices for our customers.
- Copywriting
- Landing page design
- Page flow
- A/B testing and multivariate testing
Content Creation and Management
We have several copywriters on staff and are able to react quickly to client needs for regular social media updates, new articles, features, etc. Whether you need ghost writing, headlines, naming and tag lines or other content, we're able to provide it from our internal team or quickly pair you with one of a host of contract writers with a variety of specialties.
- Articles
- Features
- Interviews
- Case studies
Email Marketing
We provide weekly and monthly email marketing services to a range of clients and regularly see open rates of 24% TO 65% across lists ranging from 4,000 to 11,000 subscribers. Email has been a key area of measurable success for our clients, where we have a proven ability to drive traffic on a particular night, see redemptions on coupons, or achieve sales of a new product. For those who make claims that email isn't the right platform for older customers, we've had fantastic (tracked) reports on customers in their 70's and 80's with high redemption rates for their email coupons.