Our challenge was to build a better website and communication platform that would convert internet searches into client contacts for Brett Murphy, Washington's Injury Lawyers. The firm's main goal was to increase ROI, and to use new SEO techniques to ensure that they would be able to reach the clients they could best serve. A thorough Marketing Audit began the process, and gave us a clear picture of how previous marketing attempts had come up short.
It was essential that we choose the right methodology for sales conversion. We made every communication tool authentic and stayed true to the attorney's beliefs and vision for his company. Lastly, we implemented the right technologies in an integrated campaign built on expert strategy and continuous, metrics-driven improvement. With these goals in mind, we were able to achieve a consistent top-rating in search results for this client, both in organic searches and in PPC ads.
Key areas of focus: SEO and Metrics, Keyword Methodology, Branding and Identity, Continuous Improvement guided by Analytics.